Travel influencers play a big part in Australia’s tourism industry. They capture experiences, destinations, moments and memories and share those with thousands of dreamy-eyed followers, inspiring travel and adventure across the globe.
Here, Experience Oz takes a look at our top 100 up and coming Australian travel influencers who are paving the way for thousands of Australians looking to book their next getaway.
If you’re after quality travel inspiration from some talented Aussies – or simply enjoy looking at amazing photos – these rank as our top up and coming influencers set to make it big in the industry.
So, without further ado, here is our list of the Top 100 Up & Coming Australian Travel Influencers for 2018:
Name: Melissa Findley
An Australian photographer living on the Gold Coast, Melissa’s content is both captivating and inspiring, with themes ranging from travel, adventure and landscapes, to portraits, lifestyle and charity. When she isn’t raising awareness for various charities among her followers, she’s feeding a relentless pursuit of her dreams. Melissa’s brilliant combination of engaging written content and inspiring photos has her sitting at number one on our list!
Name: Jaharn Giles
Sydney born and Brisbane raised, Jaharn now lives on Queensland’s beautiful Sunshine Coast where she can soak up the Queensland sun when she isn’t out exploring the world. Jaharn is an adventure and nature enthusiast who loves to be on the road, capturing incredible destinations and experiences along the way, which is why she’s number two on our top 100!
Name: Stefanie Acworth
Having visited 192 cities in 49 countries over 5 continents within the last few years alone, it’s a safe to say Stefanie is telling the truth when she says she’s caught a bad case of the travel bug. With a beautifully soothing feed and plenty of travel stories to tell, it was a no brainer to feature Stefanie on our list!
Originally from Germany, Carolin moved to Australia at the age of 16 and therefore qualifies as an Aussie in our eyes! Despite falling very much in love with Australia, Carolin now calls the road home and has travelled right across the globe, including throughout Southeast Asia, capturing the various cultures, lifestyles and scenery along the way.
Name: Katie Purling
Based in sunny Cairns, Katie is a talented wedding and lifestyle photographer who excels at capturing emotion in her content. From stunning coastal settings to masterfully candid moments all caught on camera, Katie’s ability to capture the magic is second to none!
Name: Olive Cooke
Sharing stunning locations with beautiful imagery, Olive’s feed is regularly full of sunny days, fashion and lifestyle content that inspires her followers to treat themselves in more ways than just a holiday.
Name: Jason Hill
Based in Brisbane, Australia – though you would be forgiven for thinking he lived in a remote cabin on a mountain based on his incredible content – Jason is a talented nature and landscape photographer. With a feed of awe-inspiring settings from across the globe, Jason is well worth a follow to feed your adventurous side.
Name: Dylan Toh & Marianne Lim
With a feed full of stunning locations and epic landscapes, Dylan and Marianne from Everlook Photography are experts at capturing breath-taking views in incredible locations and sharing those to the delight of their followers.
Name: Cleo Codrington
Providing beautiful travel inspo along with a sprinkle of sunshine to your feed, Cleo and Mitch from Forever Elsewhere are two Australians chasing the perfect light. Based in Sydney, they’re always out exploring the world for unforgettable locations, sharing the many beautiful moments along the way.
Name: Rachel Barwick
It’s easy to imagine yourself in any one of Rachel’s stunning photographs, featuring stunning outfits, incredible locations and usually perfect weather, you’ll be transported on a journey with every photo.
Name: Kate and Olly
Kate & Olly are Sydney based explorers who share a variety of content, from beautiful beaches and famous landmarks, to waterfalls and landscapes, there is a seemingly never-ending collection of travel inspiration on their page. With a blog on the way, there has never been a better time to follow along on their journey!
Name: Chloe Barry-Hang
Based in Sydney, Chloe’s feed can feature anything from inspiring travel destinations, stunning attractions and vibrant colours, to fashion, food, fun, and everything in between.
Name: Lisa Smith
If you’re a fan of effortless style and a clear theme when it comes to your instagram feed, then look no further than Lisa. In the pursuit of turning dreams into a gallery, Lisa’s feed is all class, with warm themes and stunning locations throughout.
Name: Florent & Amberly
Based in Sydney but with some French flare, Florent and Amberly capture stunning stills of larger-than-life destinations with a focus on landscape and travel. Beyond photography, the couple are also into creating film and illustrations to tell their story.
Name: Elise Cook
Elise’s feed can be summed up by sunny days, relaxing settings and effortless style. When scrolling through Elise’s feed, it’s difficult not to feel your stress levels immediately lowered with each soothing pastel tone and photo of another picture perfect place.
Name: Emma Lomas
Emma is an avid blogger and photographer with a genuine passion for travel. From endless beaches, lonely lighthouses and luxurious attractions, to beautiful waterfalls and natural landscapes, Emma has a feed to either leave you envious or inspire you on your own journey.
Name: Matt Deakin
A prize-winning photographer from WA, Matt expresses his passion for adventure through incredible landscapes and amazing aerial shots that capture nature from unthinkable perspectives to leave you in awe.
If road-tripping around Australia doesn’t already sound like the experience of a lifetime, doing it in an adorable VW Kombi is enough to make you start packing your bags today. That’s exactly what Amber and her family are up to, sharing their incredible journey along the way.
Name: Jay Daley
A passionate photographer with an eye for landscape, Jay combines stunning photography from the ground with crystal clear ariels to create an awe-inspiring feed of vibrant colours and remote destinations to inspire his followers.
Name: Rachel Field
Instagram: @ fieldnotes__
Currently based in Perth, Western Australia, Rachel is an avid writer, photographer and travel enthusiast. With an almost historical feel to her imagery and theme, Rachel’s recent content features stunning locations, architectures and landscapes in beautiful, deep tones.
Name: Jesse & Bel
Jesse and Bel have combined their love of health and travel to create brilliant guides detailing the ins-and-outs of healthy, safe and sustainable travel. Together with Bel’s science and nutrition background and Jesse’s first-hand experience, they create unique and engaging content that is both practical and beautifully creative.
Name: Mark Fitz
Specialising in travel and the outdoors (particularly the ocean), Mark is known for his ability to capture images that inspire others to travel. From stunning locations and wildlife, to incredible underwater shots, he’ll have you planning your next trip away in no time.
Name: Ashley Dobson
Born in the United States and now living in Brisbane, Australia, Ashley traded Wisconsin’s beer and cheese for Queensland’s sun and sand and never looked back. Conveying a combination of lifestyle and travel, Ashley’s photos are both lively and fun, with plenty of colour.
Name: Levi Allan
Levi believes a photo is worthless without a story. He’s a true lifestyle and adventure photographer who wants to do more than just capture a scene, but also capture the moment and share the story. Levi’s feed is full of extraordinary landscapes and views that inspire the imagination.
Name: Rachel Holliday
Tropical, travel and lifestyle definitely come to mind when describing Rachel’s content, with beautiful locations, stylish products and vibrant colours featured throughout that provoke thoughts of your next beachside getaway.
Name: Bec Williams
Bec shares both unique and captivating content, with many of her photographs taken from almost a following perspective, showing off the very same view she enjoys as it was taken. It’s almost like you’re right there with her on a journey to see more of the world.
Name: Liss Connell
Embracing the outdoors, Liss prefers to live in the slow lane and take the time to enjoy each moment. With beautifully natural theming that includes stunning landscapes and an overall outdoorsy vibe, Liss’ feed is a relaxing take on travel inspo.
Name: Taylah Nilsson
Brilliant landscapes, winding roads, vast aerial shots, sandy beaches and everything in between. Taylah’s photography largely features nature in all its beautiful colours and flavours to inspire her followers.
Born in Brazil and living in Sydney, Cassi’s drive to encourage others to travel and live abroad is second to none. Her content is largely lifestyle, travel and the occasional landscape, all of which help to inspire her followers to pack their bags and hit the road.
Name: Alice Pye
Alice isn’t shy to engage with her follows, with her bubbly personality as much a feature of her content as the stunning locations and experiences she shares. If you enjoy a more personable take on the typical travel influencer, you’re sure to love Alice!
Name: Sunny River
Awe-inspiring imagery – through both stills and film – make Sunny’s feed an easy place to get lost in. Featuring stunning landscapes and epic adventures, Sunny is an expert at capturing the moment in all its beauty.
Joel shares stunning locations in both stills and film, with vivid colours capturing the dramatic element of each destination he shoots. Joel’s gallery of adventures is an inspiring collection to say the least.
Name: Adriana Jennings
Adriana’s feed is all about lifestyle, fashion, and travel. Featuring a combination of stunning locations, relevant products and effortless outfits, Adriana inspires others on a variety of levels.
Name: Yulia kostina
Yulia is a travel and photography enthusiast who enjoys capturing every moment, not only through photography, but more recently through her blog, connecting with her followers on topics such as business and travel.
Name: Matt Donovan
Matt is a skilled photographer with a talent for landscape, which is evident by the incredible collection of awe-inspiring images throughout his feed that leave a lasting effect.
Name: Drew Brown
Always in search of something cool, Drew is a passionate and dedicated photographer with an eye for the ideal lighting and position for the perfect landscape shot.
Name: Jess Valentine
Jess’ feed is full of smiles, sun, beautiful pastel tones and a plethora of amazing locations and experiences. Exactly what you want populating your feed!
Name: Phil Kitt
Specialising in landscapes and events, Phil has an eye for capturing unique perspectives and stunning colours, regularly following a flowing theme of tones in his feed.
Name: Emma Kate
Describing herself as a designer, storyteller and adventurer, Emma creates a wide variety of content, featuring anything from destinations and products to unforgettable experiences.
Jewels’ feed is both inspiring and unique, with a combination of landscapes, portraits and lifestyle imagery that features anything from beautiful locations, to people, to wildlife. There’s something for everyone.
Name: Demas Rusli
Demas has a unique, edgy theme that branches away from the popular natural landscapes, including more cityscapes and manmade attractions in his imagery that inspires you to explore more cities.
Specialising in landscapes, specifically in coastal locations, Daniel has a vibrant account that’s full of colour.
Name: Joshua Foo
Residing in Sydney, Australia, Joshua is a talented photographer and landscape specialist, both from the skies above and the ground below.
Name: Richey Gill
Toronto born and currently living in Australia, Richey is an avid traveller and expert lifestyle and landscape photographer who creates stunning images that capture his adventures.
Name: Brittany Kulick
Full of vibrant colours and equally intense desserts, Brittany’s feed is a place for all things travel and treats, jam-packed with wonderfully entertaining imagery.
Name: Elisa Eves
Elisa is a talented photographer and landscape enthusiast, whose page is beautifully themed to specific tones of pink and purple, with each image beautifully complimenting the next.
Alex is an incredible photographer and ocean fanatic. His feed features images from the coast, both above the water – and most of all – beneath it. The underwater shots throughout Alex’s feed are both captivating and unique.
Name: Rob, Tracy, Marli & Ziggy
Sharing a passion for life and adventure, Rob, Tracy, Marli and Ziggy are sharing their travel experiences and wisdom with audiences across all the major social channels, from Instagram to twitter.
Name: Chris Fynes
Founded through a love of fine food and unique dining experiences, We the Food Snobs combines an Instagram feed full of stunning landscapes and travel inspiration with a blog detailing various culinary adventures.
Emma’s feed is a consistent source of epic scenery, occasional foodie delights and new and exciting destinations. If you enjoy a laid back vibe and photos that transport you to your happy place, then Emma’s feed is the place to be!
Name: Megan Denton
Name: Jeremy Brown
Name: Peter Yan
Name: Jodi Bilske
Name: Simon Beedle
Name: Meghan & Domonic
Name: Bec Crombie
Name: Justin and Bec
Name: Georgia Kelleher
Name: Wendy Kerby
Name: Jeff & Maddy
Name: Hannah and Jai
Name: Lauren Cooper
Name: Amy Pearl
Name: Nick Hanson
Name: Rob Leo
Name: Jono Rose
Name: Levi Looke
Name: Victoria & Elaina
Name: Lucinda Allanson
Name: Michael Evans
Name: Josh Britton
Name: Mitch Toft
Name: Brodie Emery
Name: Julien Folcher
Name: Tash Simmons
Name: Kylie Sheridan
Name: Mikaela Fowler
Name: Charlotte Ruth
Name: Steve Wyper
Name: Michael Tinu
Name: Carmel Boyd
Name: Aimee Binstead
This list has been ordered based on how well we felt each influencer met the following criteria, with each catorgory being independently weighted;
- Have below 500,000 followers (at time of post)
- Are Australian, or Australian based
- Promote and create content that influences action
- Produce high-quality photos and imagery
- Have a blog, website, or contribute to an existing blog or website
- Have a clearly defined and visually effective theme
- Demonstrate creativity throughout all content shared
- Recieve significant engagement relative to their following
- To avoid favouritism, we have excluded our own Experience Experts from this list
Who was your number one? we’d love to hear it in the comments below!
For more travel inspiriation or to start your very own adventure in Oz, browse from thousands of experiences online below!